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B-Corps’s, PBC’s and Canopy Certification: How Doing Good is Good for Business
The idea that doing good comes at the expense of profits and/or success is an idea that
needs to die - because it’s not true. Actually, doing the right thing by using business as a
force of good is proving remarkedly successful for businesses.

If you want your business to make a difference as well as profit, you’ll want to learn how to get your business certified for good and how it changes the way you do business positively.

00:45:00

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Speakers

Ben Smock
Director of Development @Canopy
Ben Smock is Director of Development at Canopy whose vision is to make Kentucky first in good business. Canopy works to grow Kentucky companies that will positively impact people, our planet, and our future. Canopy is a start-up non-profit working to support and recognize for-profit businesses with a stated social or environmental mission. From our headquarters in Louisville’s Portland neighborhood, our team works with business owners and leaders throughout the state to create the Canopy Certified Program. Our program has two intentions: guide companies to greater impact and recognize them when they are doing it well. We educate, certify, connect and grow. And we WILL make Kentucky first in the good business movement.