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Commercializing Your Idea: Product Development for Entrepreneurs
You’ve just had a great “a-ha” moment and quickly sketched a cool product on a damp napkin. Your excitement is overwhelming until you think: “What do I do now?!!” Knowing how to get a product from that napkin (hopefully before it gets too damp) to store shelves is a very daunting task. However, once you understand the process you too can join the list of successful startups or home inventors who became successful in bringing their products to market. Join us as we explore the process of product commercialization and learn what does and does not work.


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Mark Toda
Mark has over 25 years of product development experience with IBM and has also developed commercialization programs and training in product development for Penn State University. He has taught numerous university and graduate-level courses on commercialization, engineering, and problem-solving. Mark currently works for the Kentucky Pollution Prevention Center at the University of Kentucky. Mark received his Bachelor of Science degree in Bioengineering from Syracuse University, in Syracuse NY, and his Master of Science degree in Theoretical & Applied Mechanics from Cornell University, in Ithaca, NY.