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You’ve just had a great “a-ha” moment and quickly sketched a cool product on a damp napkin. Your excitement is overwhelming until you think: “What do I do now?!!” Knowing how to get a product from that napkin (hopefully before it gets too damp) to store shelves is a very daunting task. However, once you understand the process you too can join the list of successful startups or home inventors who became successful in bringing their products to market. Join us as we explore the process of product commercialization and learn what does and does not work.